Office Locator

VP - Sales & Marketing


The VP of Sales & Marketing will be responsible for increasing revenue by mining data, generating new sales leads, developing relationships, and driving and promoting the PDA brand. Manages the marketing function of corporate National Accounts and ensures the management of Regional Accounts, serves as a liaison between the company and the Franchisee, directs and coordinates activities of Marketing Managers and supports organizational strategy by performing the following duties personally or through subordinate managers.


The essential functions of this position are as follows:

  • 5 or more years experience in auto, property, heavy equipment, motorcycle, marine, recreational vehicle damage appraisals in a sales capacity.
  • Promotes the PDA brand through defined client and prospect virtual meetings, monthly report metrics and email correspondence, while managing the needs of the client base including maintaining contact and growing the relationship.
  • Communicates regularly with the account base to understand the customer's overall objectives and requirements, advise of new product and service offerings, and obtain feedback on products.
  • Reinforces the value and return on investment of PDA products and services.
  • Develops and implements strategies to maintain and/or expand sales within an assigned territory.
  • Relies on relationship building skills and industry knowledge to develop revenue through proven sales and marketing techniques.
  • Prepares and communicates sales presentations virtually and in person.
  • Reviews operational records and reports to project sales and determine profitability.
  • Representation of company at trade meetings to promote PDA.
  • Monitors and evaluates the activities and products of the competition.
  • Position has a heavy administration load.
  • Bachelor’s degree in business or related fields and a minimum 15 years insurance industry experience with at least 10 years of experience managing a territory and lines of business is preferred.
  • 5-7 years of experience in sales management.
  • Extensive experience in all aspects of Sales to large accounts.
  • Strong understanding of customer and market dynamics and requirements.
  • Willingness to travel and work in a global team of professionals.
  • Proven leadership and ability to drive sales.
  • Ability to handle criticism and rejection.

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This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre sale registration and disclosure requirements in your jurisdiction.
PDA Client Service Center
T: (800) 872-4732
F: (800) 866-4732

Mailing Address
P.O. Box 471909
Fort Worth, TX 76147-1412
Physical Address
6100 Southwest Blvd.
Suite 200
Fort Worth, TX 76109-3964